In collaboration with incredible artists – Lacza, Mohammed Omran, and The Pyramid Watch, Proximity is dropping the ‘Version ONE.0’ NFT collection on Nifty Gateway. These artists have been working with Proximity for over 4 years. They have been creating the fundamental aesthetic of the brand through their music videos, lyric videos, and static/dynamic artworks. This time Proximity and three artists have teamed up to bring 6 unique pieces to life for the upcoming NFT drop!
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Proximity is one of the largest curators and independent record labels in Electronic Dance Music, with roughly 9 million subscribers and 4B+ views on YouTube. The platform has amassed over 1000 videos and helped rise to artists such as 3LAU, DJ Snake, Illenium, Galantis and many more. For over 10 years, Proximity has continued to push quality content from up and coming artists, and is continuing to innovate within the digital realm. Creating the first ever three day long virtual music festival “Digital Mirage” in April of 2020, Proximity, alongside Brownies & Lemonade, curated a lineup of 50 acts including Kaskade, Gryffin, Louis The Child, Tiesto, and Alison Wonderland to name a few. The three renditions of Digital Mirage streamed to over 6M attendees and generated over 400,000 dollars for multiple charities, helping those impacted directly by the pandemic. Most importantly, the brand has been synonymous within the art community since its inception. Hundreds of independent artists have created the backgrounds for channel uploads including Beeple, who made a Proximity Everyday (“Prox”), which collectively elevated and set the tone for what the branding of Proximity would ultimately be and for what you see today. Proximity assembled a diverse and international team of three incredible artists. Lacza, Mohammed, and The Pyramid Watch, have each been working with Proximity for over 4 years - creating the fundamental aesthetic of our brand through their music videos, lyric videos, and static/dynamic artworks. They have also done incredible work individually, as well as creating works for Avicii, Imagine Dragons, David Guetta, HBO, Universal, Warner, Sony, and more. This team has creatively come together to bring 6 extremely unique pieces to life for the debut drop entitled “Version ONE.0”.